Introducing Breaking Brand — our new podcast

Meet our new podcast series: Breaking Brand.

Breaking Brand is a five-part series that takes you behind-the-scenes with Pattern Brands as its founding team embarks on a remarkable journey to build a new direct-to-consumer business and launch its first brand to market.

But Pattern isn't just any startup. Its team has built brands for and helped to launch some of the biggest direct-to-consumer brands of the last decade. In fact, the Pattern founding team has helped to launch over 50 startups including Harry's, Smile Direct Club, Recess and Haus — creating over $15 billion in market value. 

The series dives into the tactics and techniques they've learned to create brands to stand out from the crowd. Plus, spoiler alert, throughout the series you can hear exactly how they are building their own brands, and follow along as they take their first product to market.

We hope you find it interesting and inspiring!

Photo of Mike.
Mike and the Buffer team

P.S. If you're listening on Apple Podcasts, please leave us a rating and review. It would mean the world to us. ❤️

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